AT&T introduces passthrough fees
AT&T joins other networks in introducing passthrough fees for SMS text messages, effective July 1 2018.
AT&T is the last major network to introduce fees for passing SMS messages to other networks. Please see below a table of charges.
|Network||MO FEE per message||MT FEE per message|
Suppliers that quote prices as "per message plus fees" will be charging more to cover the extra cost after July 1st.
Promptxt normally quotes pricing per message that includes fees so that customers know exactly what their costs will be.
Although this can work against us because at first glance our pricing may seem higher than competitors, we feel it is a much more transparent and fair practice for our customers.